What is digital marketing (everything you need to know about this amazing field)
Digital marketing
If digital marketing wasn't my field many years ago, and a part of my entire life revolving around it, I would have been as confused as you when I heard this strange term. “What is digital marketing?”
After reading this article, you will be able to know why you are part of the system, but you will also have the threads that will enable you to transform your role from a mere recipient to an actor and a beneficiary of the digital marketing system.
Perhaps you need to learn about the world of digital marketing because you are curious and want knowledge for the sake of knowledge, and perhaps because you seek to enter this field out of a modern job opportunity, and perhaps because you are a business owner and want to move your business a step forward by marketing it in effective and modern ways such as digital marketing methods.
In any case, allow me to tell you that digital marketing or digital marketing is a topic that really deserves attention, and let me also tell you that this particular topic that you are reading in the winners now is really a topic worth your time, because here I will give you a lot of information, details and sources
In this comprehensive guide, we will talk about many points about digital marketing, including:
... Simplified and comprehensive concept of digital marketing.
... Characteristics of digital marketing.
... The most important digital marketing channels.
... The most important specialties of digital marketing.
... What are the practical steps for creating a digital marketing system for a product or service.
... How can you benefit from the world of digital marketing in many ways.
In fact, to cover all the previous points, I need more than just an article, but fortunately, in previous topics in Winners we have covered a lot of aspects of digital marketing, .
What is digital marketing?
For quite a long time, marketing has been restricted to magazines, papers and TV stations, and these were the most exceptional and viable promoting channels until the rise of the Internet and present day innovation and everything changed, and the period of A new and new idea of advertising called Digital Marketing.
With advanced promoting, numerous ideas about advertising and the relationship of the association with the end client have been changed. through which the objective client can be reached at the perfect environment, and surprisingly the best case for settling on a buy choice.
Simple explanation of digital marketing
Digital marketing is: the application of general principles in the science of marketing through the use of modern technology tools, especially the Internet, and it is also the tactics and systems that are utilized to change the virtual advanced market into a substantial market.
Through it, the customer can be reached in innovative and modern ways such as E-Mail, SMS text messages, mobile applications, instant messaging, electronic bulletin boards, social networking sites, search engines...etc.
Marketing through the Internet is the most important and largest grower of digital marketing, but it still falls under digital marketing and is not synonymous with it. Online or not, it belongs to digital marketing.
Digital marketing refers not only to modern communication technology, but also to the technological devices used (such as smartphones, Internet-connected televisions), and to the digital platforms used (such as smartphone applications).
Digital marketing is concerned with business operations based on the concept of “E-CRM”, which is an abbreviation of the term Electronic Customer Relationship Management, which means electronic customer relationship management, by studying the market, searching for new customers, serving existing and old customers, and giving customers the opportunity to contribute to Development of products and services offered.
From here we understand that the new theory of marketing adopted by digital marketing.. depends on modern digital technology to meet the needs of customers, achieve the objectives of the institution,
Characteristics and advantages of digital marketing
1- The possibility of direct interaction between the client and the business
.Through digital promoting, clients can communicate their cravings straightforwardly to the association or business, by reacting straightforwardly to the showcasing components gave by the association.
For example, the customer can express his opinion directly about one of the company’s products by writing a comment on one of its pages on the social media. Of course, this helps the organization to understand customers, their desires and problems, and then gives it an opportunity to develop and grow.
2- Good targeting ability
Through what digital marketing provides from accurate data and information about customers, organizations can make accurate targeting that enables them to reach potential customers who can achieve good sales through them.
Through digital marketing, you can target customers according to dozens of criteria, including:
Age
gender (male/female)
interests
Recent visits to websites.
Research words.
Qualification.
The geographical location in which the customer is now.
Of course, as one of the social media users, you must have tested the appearance of some ads for hotels and tourist villages on your Facebook account, immediately after you did a search about these.
hotels, or even after you visit a hotel reservation site.
Digital Marketing Team
The Marketing Team is responsible for increasing your organization's brand awareness and generating more sales. This is done through all available digital marketing channels, whether free or paid.
There are a lot of specializations in digital marketing, but not every organization has to have a team that includes all the marketing specialties that exist.
Are you now aware of the fact that you are part of the world of digital marketing, as a digital customer that companies target through digital ads!
3. Fair expense and the capacity to control the advertising financial plan all the more deftly
The reasonable expense of advanced promoting comes because of its unrivaled adequacy. Cost here is estimated by the size of the additions or benefits that can be accomplished through this expense.
In the world of digital marketing, you can pay for each target customer who watches a promotional video for your product, rather than paying a large amount for TV ads that you cannot control to display to each particular target customer.
Controlling the marketing budget is also a prominent feature in digital marketing, for example, you can start a marketing campaign on a social networking site with only $100, and you can stop it at any time in real time.
4- The capacity to gather and reuse information
Through the cutting edge innovation given by computerized advertising, entrepreneurs can gather and hold client information, and afterward reuse it again to give unmistakable promoting offers, or accomplish more deals to similar clients who purchased previously.
5- The capacity to precisely gauge results and afterward make the necessary upgrades
One of the main benefits of advanced promoting is the capacity to screen, record and dissect showcasing results, and afterward take suitable choices that assist the business with creating and improve.
In digital marketing, everything is subject to analysis, from the level of interaction on social media, through the percentage of opening marketing emails, watching marketing videos, and ending with achieving sales operations.
The analysis here includes the average age of clients, their gender, interests, income level…etc.
6- The speed of acquiring results contrasted with customary advertising
With computerized promoting, you frequently get results rapidly. From one viewpoint, you can coordinate the promoting the specific way you need, and then again, you can gauge everything and see the outcomes first
For example, if you are the owner of a product, you can immediately create a social media page, start a marketing campaign and watch the interaction of your target customers .with your mission inside an hour of its creation and approval.
The most important digital marketing channels
The most important digital marketing channels
There are many digital marketing channels. Digital marketing, as mentioned above, is any marketing process that incorporates technology, and modern and advanced means of communication. In the section below, we will discuss some of the most important and prominent digital marketing channels:
Content marketing by creating a project website
It is the most important marketing channel in digital marketing for professional institutions, in which the business owner creates a website that represents the company and contains data and detailed information about the company’s products or services, as well as creating a blog for the site to present topics in the field in which the business specializes, in order to attract clients They seek to gather information on the subject before making a purchase.
Quite possibly the main channel that have demonstrated their significance somewhat recently on the world of digital marketing. Marketing on social networking sites aims to attract customers and consumers, introduce them to the brand, interact with them and provide all the data and information they want to obtain about the product or service.
In the end, the purpose is achieved, which is to convert the target customers into real customers by completing the purchase process, and the most famous social networks are Facebook, Instagram, Twitter, and YouTube.
It is one of the oldest digital marketing methods, but it is still highly effective in the marketing process, and is widely used to highlight the latest developments or present new advertising content to customers.
When using this technique you have to be careful, many customers feel annoyed by the many emails, do not be persistent and provide your information only enough without exaggeration.
E-mail marketing in a nutshell consists in forming a mailing list for targeted customers, and sending marketing messages to these customers to attract them again to the site or the online store, and thus achieve more profits from the same customer.
Search Engine Optimization
It is also called Search Engine Marketing, and it is a very effective marketing channel, through which the business owner makes the required improvements in the content of his site in order to appear in the first search results, and then attract more people interested in what he offers, and eventually achieve sales.
SMS Marketing
Instant messages address one of the exceptionally compelling advertising diverts in computerized promoting, as it empowers the entrepreneur to send an instant message straightforwardly to the objective client's telephone, the instant message will show up if the client is associated with the Internet. Indeed, instant messages are restricted in the quantity of words, yet they are exceptionally powerful in case they are utilized insightfully.
What is the advanced advertising group in any association
.The size of the marketing team here depends on the size of the organization, the number of marketing channels you want to work through, and the goals you seek…etc.
In little organizations, for instance, one showcasing expert might be alloted to perform many errands
Here are some of the most important and prominent digital marketing specialties:
SEO Specialist
His mission is to work on the company’s website in order to raise its ranking in the search engines, and also works with the content creator to ensure that the content they write performs well to keep pace with the requirements of search engines.
Content Marketing Specialist
The job of the content marketer is to write quality content for the company website blog to attract more potential customers. Also, the content writer must be familiar with the basics of SEO to produce search-friendly content.
Social Media Manager
His primary task is to schedule the publications, textual and visual content of the company, and follow up on the impressions provided by the audience. A social media manager should work with a content marketing professional to develop a strategy for disseminating content on social media.
How to write professional content for social media
10 tips to become a professional social media specialist
Managing Social Media
Marketing Automation Coordinator
Its primary task is to select software that allows the entire marketing team to understand customer behavior, measure the organization's business growth rate, email open rate, ad campaign click-through rate, and lead acquisition rates.
Marketing Data Analyst
The job of a data analyst in digital marketing is to obtain and analyze marketing data and results through specialized programs, and then reach decisions that help the organization more efficiently direct its digital marketing efforts.
digital marketing challenges
The spread of digital channels
Consumers use many digital channels, a group of devices that use different protocols, specifications, and interfaces, and they interact with these devices in different ways and for different purposes.
Big competition
Digital channels are more effective compared to traditional media which makes them attractive to almost all businesses of all sizes, and as a result there is a lot of competition to reach potential customers through digital marketing channels.
Databases bloated
Consumers leave behind a huge chain of data in digital channels, and thus it becomes difficult to deal with this data professionally to reach the right targeting to achieve the best possible results.
Difficulty getting a professional marketing team
Despite the growth and spread of the idea of digital marketing in our Arab region, the market is still in great need of professionals in all disciplines, and this makes the task of obtaining a good digital marketing team a difficult task for every organization.
Digital marketing steps
Suppose you are a business owner, or you want to create a new business, and you want to start now marketing your business through digital marketing channels, so what should you do? This is what we will discuss in this part in this article in the form of simple and brief steps:
1- Start doing market research
Market research represents the cornerstone of the marketing plan. In this step, marketing experts, through specialized programs and tools, measure the volume of market demand for the products or services that the business owns, and try to collect as much data and information about the target customers.
This step also includes studying competitors and accessing their strengths and weaknesses, and then determining the competitive advantage through which the business will seek to compete (for example, reducing prices).
2- Preparing the marketing plan
In this step, the steps of the marketing process are set, tasks are defined for the different work teams, the marketing budget, and the digital marketing channels that will be focused on.
The marketing plan is a very important step on which success depends greatly, and the plan must be accurate and divided into long-term and short-term, and it must contain innovative and smart ideas, in order to ensure the success of the marketing process and distinguish it from any marketing plan of any other competitor.
What is the marketing plan, its importance and its main components
How to write a professional marketing plan step by step
3- Building digital marketing assets
This includes creating a business website to promote it, and to help attract potential customers through digital content.
It also includes creating professional business pages on social media, as well as building the marketing system (purchasing marketing and analytical programs, subscribing to an e-mail marketing service...etc).
Read also(if you want blog on any topic then comment down below)
How to create a YouTube channel and adjust it professionally
How to create a Facebook page and adjust it professionally
4- Starting to create marketing campaigns, and strengthening the presence in front of potential customers
In this step, the specialized marketing team is supposed to start its marketing activities and campaigns, and based on it, data is collected and analyzed that is supposed to help improve the marketing process and avoid future mistakes.
Qmiya is an extremely flexible process, with no ceiling on quality. It is a continuous improvement process and always contains opportunities and possibilities to reap better results and profits.
Read also: How to make a sponsored advertisement on Facebook (explanation with pictures)
How you can benefit from digital marketing
There are many, many ways in which you can benefit from the world of digital marketing, but here I will break these methods into three main points:
1- Learn digital marketing to get a job
Digital marketing is a very important field and it is witnessing a very large growth in our Arab region. In fact, the Arab market is in a state of great thirst for more e-marketers. Every company, entity or business, sooner or later, will need at least one e-marketer to represent it electronically.
Not long ago, we published an article about the most important and best courses to learn digital marketing for every one who wants to exploit this world for his benefit.
If you want The 11 Best Digital Marketing Courses (Your Guide to Learning Digital Marketing) comment below
How to become a professional e-marketer
If you want blog then comment below
By learning digital marketing, it will open up a lot of opportunities and possibilities for you to get a modern job, and not only that, in order to work in this field, it is not necessary to be employed in a company, but you can also work in the field of self-employment from home.
This is an integrated course on how to start a freelance business:
Online Freelancing Guide (Comprehensive Guide)
2- Learn digital marketing to market your business
In our time, digital marketing has become an imperative for all types of business, as even small businesses such as shops and restaurants cannot now ignore creating pages that they represent on social media.
By learning the basics of digital marketing, you can take your business to new levels, and you can seize many great opportunities to become superior to your competitors.
3- Learn digital marketing to market the products of others
There is a large field in the world of digital marketing called affiliate marketing, in which you can directly market products or services to third parties and get commissions based on the results you achieve.
It is worth noting that affiliate marketing here is completely different from the first method. The first method is the full or temporary employment of a company or entity. As for affiliate marketing, it is a program offered by many large digital companies and entities, which any marketer participates in, and the profits are based on Results, work here is not mandatory.
For more information about the world of affiliate or affiliate marketing, you should comment me below
Explanation of Affiliate Marketing (Comprehensive Guide)
Here we have finished our article today on digital marketing, which we hope will be a guide for every business owner and for anyone looking to start in this wonderful field as a digital marketing specialist.
Do not forget to share the topic with your friends in order to benefit.
I am very interested in learning and getting acquainted with everything new in the world of marketing and working through the Internet. Follower and interested in everything related to the world of communication technology and the Internet in general.
I read constantly in many fields, especially in the field of marketing and online work.
I research carefully before writing any topic in the winners, and choose my sources carefully and carefully based on diversity and quality.
My goal is to provide real value that is worth the time of my dear readers and helps them succeed. My motto in writing is always quality, no matter how much time and effort it costs me.
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