Instagram vs YouTube: Which platform is better for influencer marketing campaigns?
The majority of the major brands have already entered the world of influencer marketing or are definitely considering doing so. But one of the most common uncertainties regarding this type of marketing, and one that has a huge impact on campaign results, is choosing which social network you will use to share your brand message. In this article, we will check out two of the most famous stages for influencer efforts, Instagram and Youtube(influencer marketing platform); But the question is which one is better?
Instagram vs YouTube: Use the first to build brand awareness and flash discussions
Instagram is the social network that has seen the biggest growth in recent years. Thanks to being a mostly visual social network, it is an ideal platform to promote products with attractive images. Moreover, thanks to the new content formats it now supports, users can post Instagram videos, stories, or even live broadcasts using the new “Direct” feature, all of which underscore the idea of less invasive and more natural advertising techniques used by the community and social media users. Social communication in modern marketing.
It is a great social network for businesses that want to increase brand awareness because it is very easy to achieve high levels of social reach if the campaign budget is optimized properly.
It is also important to note that Instagram offers a wide range of creative possibilities to both Millenial and Generation Z users and serves as a source of inspiration for many.
Instagram is a great platform for launching campaigns with goals related to brand awareness, reaching and influencing a wider audience(influencer marketing).
Industries that have seen success in influencer marketing on Instagram(social media influencer marketing)
Fashion and lifestyle are just two of the sectors that have had success with Instagram influencer marketing campaigns. Be that as it may, to pick either Instagram and YouTube, completely comprehend the mission objectives.
You Might Like Tips for Developing an Instagram Influencer Marketing Campaign.
Advantages of using YouTube(influencer marketing platform)
YouTube is the ideal social network for sharing longer video content in which product functions are explained or product reviews shared.
Another type of campaign that works well on Youtube instead of Instagram is Brand Promotion and Product Awareness campaigns, which have a high budget and a high target; To communicate brand values.
When using YouTube for your marketing campaigns, however, it is essential to keep a close eye on campaign data and remember that YouTube is the social network with the highest user loyalty rates, so influencer opinions are an important part of the process.
What sectors have seen success in influencer marketing(social media influencer marketing) on YouTube?
YouTube is the perfect platform for campaigns promoting a product or service that requires a complete extraction of its functionality or features. For example, the travel, tourism, sports, and technology sectors have been very successful when using YouTube for their campaigns and have seen high engagement rates.
Instagram versus YouTube: How to know which one to pick
To start a successful marketing campaign and get a good engagement rate, it is important to choose the right social network, as well as the most suitable influencer. For this situation, the choices are Instagram or YouTube.
If you want to increase brand awareness or spark conversation among your target audience, but have a low marketing budget, then the ideal social network in this case is Instagram.
If what you want to achieve is to increase product awareness or share a product review, then the perfect platform for your campaign is YouTube.
Instagram versus YouTube: Use the first to build brand awareness and flash discussions and the second to promote a product.
Example of force to be reckoned with showcasing on YouTube and Instagram
Instagram influencer campaigns(social media influencer marketing)
A great example of a successful Instagram influencer marketing campaign is the Havaianas campaign, whose goal was to promote one of their new products for the summer to a very specific target audience (men and women aged 16-25). To achieve this goal, increase brand awareness and convert users into customers, they teamed up with 50 influencer profiles for their campaign.
The campaign is programmed to repeatedly affect users over a week. Influencers shared photographs and recordings in the sluggish movement of their accounts of them hopping into the water with Lilos as Havaiana shoes. To ensure that the campaign makes waves, as well as to prolong the duration of the campaign, the brand has developed two parallel marketing actions; Contest and raffle.
Because of Influencity's organization and mission programming highlights, the brand has had the option to effectively deal with its mission, which has been a finished achievement and has an expected reach of 2 million individuals and more than 140,000 interactions.
YouTube influencer campaigns
A perfect example of a YouTube influencer marketing campaign is the Kellogg campaign, whose goal was to promote new football trading cards that come in their cereal boxes to their target audience (social media users aged 14-20). The brand has teamed up with four influencers who form four different teams.
The strategy consists of competition and raffles, and the influencer's video with the most likes will be the winner. The brand has chosen four users who commented on the influencer's winning video to win Kellogg's pills for a year.
Instagram vs YouTube: Which platform is better for influencer marketing campaigns?
In this particular case, selecting the right influencers was very important and the selected profiles must meet the following requirements:
The influencer had to have a loyal follower who would react to his content with likes and comments
Their followers should have the same demographics as the brand's target audience
The influencer must relate to brand values
The nature of the videos meant that the content was well-received among the target audience and encouraged high engagement and engagement rates.
Thanks to the campaign's success, the brand has been able to increase product visibility and associate the Kellogg brand with football.
Thanks to the campaign's prosperity, the brand has had the choice to construct thing detectable quality.
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