THE MOST IMPORTANT BEAUTY EVENTS IN THE LAST 20 YEARS

 THE  MOST IMPORTANT BEAUTY EVENTS IN THE LAST 20 YEARS

Scandalous, memorable and legendary stories

Beauty-editor of ELLE.UA Lena Lisun has collected 20 of the most high-profile events that have taken place in the industry over the past 20 years.

1. One of the most mysterious and extraordinary fragrances in the world, which turned the idea of ​​the possibilities of perfumery - Baccarat Rouge 540, was released in 2015. Someone hears in it smoky notes, suede, juniper, sandalwood, and for someone it smells like freshly cooked cotton candy, caramel, wet moss in the autumn forest and cold brut. But in fact, it does not have any of the above notes! The perfume, created by the genius Francis Kurkdzhyan, seems to want to prove that it is impossible to guess. The perfumer chose mineral notes of amber, jasmine petals, bright saffron, woody amber, spruce resin and freshly cut cedar as the main characters.

Instagram: @li__lena

2. The geniuses of care Biologique Recherche have done a great job over the past few years to update the formulas of their products, replacing all the biological active ingredients in their composition. The new formulas of Biologique Recherche products are carefully selected combinations of herbal active compounds and active ingredients obtained through biotechnology. The Prooftag tracking system (QR code on each package) with embedded dual IDs ensures the authenticity of all brand products. In addition, the most famous care in the world has acquired the Origine France Garantie label, the BPI France Excellence seal of quality and compliance with the ban on testing products on animals.

Instagram: @biologique_recherche_ua

3. Angelina Jolie first became the face of a beauty brand, starring in an advertising campaign for Mon Guerlain in 2017. And in May this year, the actress and humanitarian activist became a Woman for the Bees, teaming up with National Geographic 

Instagram: @guerlain

4. The first Aromateque - the Mecca of all beautygolics, opened in 2014. This space has become a pilgrimage location for all perfumers, home to many famous brands: MFK, Liquides Imaginaires, Greed, Kilian, Frapin, Frederic Malle, Diptyque, Byredo and others.

Instagram: @aromateque

5. In 2019, the National Academy of Arts of Ukraine hosted a presentation of the long-awaited collection of decorative cosmetics from the French brand Eisenberg Paris. The famous Ukrainian model, singer, actress and TV presenter Dasha Astafieva and top make-up artist Marta Skalskaya were invited to present the Les Essentiels Le Maquillage line. The collection has everything you need for a flawless make-up: a smoothing emulsion, primer, foundation, mascara and balms that blend into the skin.

6. Givenchy has always had an innovative approach to make-up. Therefore, the launch of Prisme Libre powder in 2006 became special for all girls and makeup artists. This product is re-released from season to season in a new guise, while continuing to delight with a weightless finish.

Instagram: @givenchybeauty

7. In 2013, the launch of Foreo, a super creative Swedish brand of high-quality skin cleansing devices, was like an explosion. Everybody started talking about brushes with an incredible ability to remove surface and deep dirt from the face. These devices not only improve the condition of the skin day by day, but also make professional face cleansing sessions completely unnecessary.

Instagram: @foreo_ukraina

8. In 2017, the Sisley brand opened its first SPA center, La Maison Sisley in Paris, which pioneered a new direction in business and care, adding pleasure to efficiency. And in 2018, a new brand was launched - Hair Rituel by Sisley, which revolutionized the world of hair care. Shampoos, masks, sprays and combs have become desirable for all girls who dream of Rapunzel's hair.

Instagram: @sisleyparisofficial

9. The first Sauvage perfume in eau de toilette was launched in 2015. For Dior, it was an iconic fragrance. Firstly, it was released after a 10-year hiatus, before that the last fragrance was Dior Homme 2005. Secondly, it continues the revolutionary idea of ​​men's fragrances laid down by Eau Sauvage in 1966, and takes over not only part of the name of this great fragrance, but also the effect of “perfume shock” that the composition produces. Here, it should be noted that the idea of ​​a shocking scent is not accidental, Christian Dior once said that if a scent does not produce a perfume shock, it is a bad scent. The fragrance was created by the perfumer of the House of Dior - François Demachy. The Sauvage fragrance surprises and amazes at the same time. It combines opposites: the freshness and energy of bergamot with the sensuality and warmth of amber, firmness and lightness, classic and avant-garde. The perfume house Dior has taken an unprecedented step: this fragrance has the largest amount of natural ingredients. Therefore, the aroma is at the same time noble, refined and as natural as possible. He has the warmth of the winter sun. It plays on the skin from the moment of application until the very end.

I would like to tell a little more about the bergamot collected for the Sauvage fragrance. Bergamot is the first ingredient we hear when the scent hits our skin and that's why François Demachy chose the essence of bergamot grown in the region of Reggio, Calabria in Italy. The essence of bergamot, which is made by hand, like a dress, combines olfactory accents so beloved by the House of Dior: freshness, juiciness, light frost, aromatic accent, spicy note.

This fruit grows in Italy, in unique natural conditions, in the floodplain valleys located between the Aspromonte mountain range and the Ionian Sea. Thanks to these unique natural conditions, bergamot from the province of Reggio has at the same time spicy, floral and fruity notes that distinguish its lot of all other types of bergamot.

Using modern technologies, François Demachy tried to preserve these unique properties of bergamot. From January to February, the fruits are harvested by hand to avoid damaging the rind, which is used in the preparation of the essence. Even the collection and production of the essence of bergamot at Dior is suitable for creating a haut couture dress. The fragrance produced a "shock" not only for customers, it seemed to open the door to new opportunities in men's perfumery. Calm, relaxing, restrained, somewhat escapist compositions were replaced by bold, decisive, avant-garde compositions. Built on the complexity of perception, the unique transmission of each component. The aromas have become not just bright - they sink into the soul for a long time.

To embody the image of the fragrance, you need a very unusual hero.

A multi-generational idol, the mysterious Johnny Depp, has become the new face of Dior. A unique person, unusual and natural. He is a sacred image and has never participated in advertising campaigns for fragrances. When creating an advertising film, he tried to embody his most famous roles. This move was unprecedented.

For the actor himself, this experience was amazing. To embody in a short film the whole universe of images that have become recognizable. He is like a modern shaman who is not afraid of any bold steps and does not hide his emotions. He destroys the stereotypes of his own personality. The actor and the person are intertwined. The masks have been removed.

For Dior only, Johnny Depp bares his soul. He embodied an interesting image in a commercial: a story about a man who decided to turn to his inner world and was able to start all over again ..

10. Special pride: in 2018, professional make-up artist Alex Rutkovsky created the Ukrainian indie make-up brand Al.Rutkovskiy Cosmetics. Thanks to the experience of cooperation with world makeup brands, participation in New York Fashion Week, teaching skills, he managed to formulate a clear and understandable concept - perfect professional decorative cosmetics for virtuosos and amateurs. The ideas of new products, their effectiveness and practicality in use, are developed by Alex, and today there are more than 5000 users of the brand's products around the world. In the range: a collection of 4 eye shadow palettes, an eyebrow palette (107 unique shades with an incredible finish), a matte Foundation in 4 shades with SPF20 and 11 unique universal highly pigmented color foundations for use on eyelids, face and lips.

11. It sounds incredible, but in 2021 the New York brand Kiehl's will be 170 (!) Years old. During this time, he managed to become a company that does not need an introduction, and queues line up for new products. By the way, the brand was one of the first to start accepting packaging from its cosmetic products for recycling. The same program is successfully working in Ukraine: everyone who brings used bottles receives pleasant gifts from Kiehl’s. Higher level motivation!

Instagram: @kiehlsua